Do you know how consumers interact with your products once they hit store shelves? Are your promotional materials in the right spot? How much of the shelf space do you own? Without actual data, the decisions you make about your consumer packaged goods are based on opinions… and opinions are not enough to outperform your competition.

The future of the shelf is digital. Observa’s innovative platform combines AI and auditing to gather quantitative and qualitative data using shelf cameras, robots, humans and more. By using Microsoft Azure’s robust collection of capabilities, scalability and reliability, Observa provides CPG brands and physical retailers a complete, accurate, and real-time view of their products on store shelves. You can have access to real-time field research and analytics of your products on the shelves using Observa Artificial Intelligence.

Insights:

• Planogram Compliance and Share of Shelf: Determine if you are on the shelf in the negotiated position.
• Competitive Research: Gain insight into how your competition is being presented to customers and who’s gaining ground.
• Voids and Out of Stocks: Make sure your product is on the shelf and know when it’s time to push for more shelf space and higher reorder quantities.

 

How to get the most out of the data:

• Negotiate for placement or distribution: Enhance buyer level conversations with unique insights into what is happening on the shelf.
• Empower your reps: Empower field reps to thrive by becoming proactive instead of reactive.
• Focus resources: Use data to point your teams to the most important problems and biggest opportunities for growth.
• Transform your management strategy: Use consistent measurement to strengthen collaboration among managers, brokers, field reps and distributors.

Our AI is trained on real-world shelf conditions, leveraging “wild” photos from our 200k+ representatives, shelf cameras, and IoT devices. With 98% accuracy, you can use the data to reveal actionable insights using our dashboards, export data, or connect our API to the CRM or analytics platform of your choice. From CPG brands to grocery, drug, pet, and convenience stores, start capturing real-time data and turning it into actions that will increase ROI and place you ahead of the competition.