Polestar’s Revenue Growth Management (RGM) platform that transforms how businesses optimize their pricing, promotion, and portfolio decisions. By unifying disparate data sources and leveraging Microsoft Fabric capabilities.

It seamlessly integrates a collection of powerful AI tools based on Azure Open AI-

• Neptune AI: Advanced marketing mix modeling engine that quantifies the impact of pricing decisions, competitive actions, and distribution strategies to enable accurate forecasting and sophisticated scenario simulation.
• Teressa AI: A demand forecasting system that delivers predictions at granular levels using Azure Open AI while maintaining full transparency and explanability of its decision-making process.
• Alfred AI: Intelligent recommendation engine that personalizes product mix suggestions and automatically generates targeted promotional strategies based on customer segments and market conditions.

Description-

By the end of our 6-week implementation you will have-

Intelligent Revenue Optimization

• Smart Pricing: Our AI-powered pricing engine continuously analyzes market dynamics, competitor behavior, and historical performance to recommend optimal pricing strategies across your portfolio.
• Dynamic Distribution Analytics: Real-time channel performance tracking and optimization tools help you maximize reach while minimizing costs.
• Adaptive Assortment Planning: Uses predictive analytics using Azure Open AI to optimize your product mix based on regional preferences, seasonal trends, and market opportunities.

Advanced Analytics Suite

• Market Sense: Azure Open AI engine processes market signals, consumer behavior, and competitive intelligence to provide actionable insights.
• Forecast: Machine learning-based demand forecasting that achieves up to 95% accuracy by incorporating multiple variables including seasonality, promotions, and external factors.
• Promotion Optimizer: Sophisticated promotion planning and optimization tool that simulates and predicts promotional outcomes before implementation.

Unified Data Platform

• Centralized data integration system: Harmonizes information across departments, regions, and external sources within Microsoft Fabric.
• Custom View Dashboards: Configurable visualization tools that provide real-time insights at any level of granularity.
• Intelligent Alerts: Proactive notification system that identifies risks and opportunities before they impact your bottom line.

This solution is ideal for:

Chief Revenue Officers (CRO), Chief Commercial Officers (CCO), Chief Financial Officers (CFO), Chief Marketing Officers (CMO), Category Managers, Brand Managers & Marketing Teams (for promotion alignment), Finance Teams (for P&L impact analysis), Sales Operations Leaders & Supply Chain Teams (for distribution optimization).

Why Consider RGM Platform

1. Average 3-5% revenue growth within the first quarter of implementation
2. Reduction in promotional spend waste by up to 15%
3. 30% faster time-to-insight compared to traditional RGM solutions
4. Seamless integration with existing ERP and CRM systems
5. Role-based access control
6. Scalable architecture that grows with your business