With Privitar's powerful data privacy software, businesses can safely use data in the cloud to gain valuable insights that support data-driven decisions to innovate, identify market opportunities, accelerate time to market, improve customer retention, and identify inefficiencies that ultimately grow revenues, reduce costs and increase profitability.

Privitar enables the acceleration of safe data provisioning by defining, managing and applying consistent data privacy policies across data locations and environments, for streaming, batch or on-demand.

Policies can incorporate any combination of privacy methods based on the context - who will be using what data for what purpose. Supported de-identification techniques include encryption, generalization, masking, perturbation, redaction, substitution and tokenization. Privitar's unique watermarking and Protected Data Domains™ provide traceability and prevent linkability of sensitive data.

The Privitar Platform is designed for Azure, multi-cloud or hybrid environments. No need to deploy agents at every data source or create a duplicate environment to de-identify sensitive data. Whether protecting data at rest, in motion or on demand, Privitar consistently brings de-identification techniques from your Privacy Policies to your secured, scalable environments to execute, thereby leveraging your existing processing and security investments.