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Predictive Marketing Analytics with CustomerAI: 4 Week Implementation
CustomerAI, a customer 360 solution helps you understand, engage, and retain valuable customers and win more business.
CustomerAI, powered by Azure Databricks, is a statistical and predictive analytics solution developed by Anblicks. It helps business leaders to understand, engage, and retain their valuable customers by enabling them to determine who are the right customers to target, what content will most influence them, and when they are most receptive to offers.
CustomerAI is built on a modern data platform that includes Azure Data Factory for data integration, Azure Databricks for data storage, analytics, machine learning, and PowerBI for interactive visualizations and business intelligence.
RFM Analysis -Target customers to Increase Share of Wallet (SOW) -Marketing strategies for first-time buyers -Retention strategies for lost customers
Customer Segmentation -Understand your target market -Market to receptive prospects -Optimize conversions
Recommendations -Data-driven personalization -Higher engagement and conversion rates -New opportunities for promotion, persuasion, and profitability
Customer Lifetime Value (CLV) -Quantify the future value -Early warning signs to detect defection rate -Helps budget division between retention and acquisition
Customer Satisfaction (CSAT) -Measure the likelihood of repeat business -Enhance the customer experience over time -Churn Prediction and retention
Product Net Promoter Score -Indicator and driver of future growth of the products -Measure the effectiveness of product marketing -Helps drive loyalty programs