C5i Compete

By optimizing market strategy and digital channel performance, Compete fosters data-driven decision-making, driving sales, profitability, and a superior customer experience – the key ingredients for a sustainable competitive edge.

• Gain a decisive position with 5P insights and recommendations across your categories and brands.
• Empower your teams to collaborate, strategize and measure impact on a single platform.
• Transform your digital channel performance for maximum revenue impact.

Compete syndicates data from 1000+ websites, mobile apps and data sources across 30+ countries and runs advanced analytics to fuel digital commerce decisions for global enterprises, brands, and retailers to deliver outcomes like:

• 3X increase in speed to contextual Digital Shelf Performance. insights
• 22%  reduction in Market Development Funds and 8% increase in Brand Visibility & Compliance
• 36%  increase in Sales Volume with timely pricing decisions
• 17%  increase in Share of Search on marketplaces by 23% increase in Content Effectiveness.
• 42% reduction in Cost of Ownership using custom deployment model of Digital Shelf Platform

C5i Compete provides Digital Shelf Intelligence and impact by features like:

Product Discovery
Gain insights into how products are being discovered by customers in terms of browse and search.

Product Assortment
Discover trends in product assortment & stock availability across categories. Remove assortment gaps and identify opportunities to introduce new products and enhance your portfolio.

Promotion Effectiveness
Improve promotion effectiveness based on insights around breadth and depth of promotion across categories and retailers.

Pricing Analytics & Re-Pricing
Monitor prices at SKU level, across retailers and marketplaces and discover violations. Get guided by price indices and re-pricing recommendation to improve your price position. 

Product Perception
Leverage product reviews and ratings from retailer websites to understand your SWOT and improve product perception.

Brand Compliance & Benchmarking 
Analyse product and promotion content and benchmark against brand standards, retailer guidelines and industry best practices to enhance brand presence and customer experience.

Delivery & Leadtime Analytics
Compare and analyse delivery options and lead time across retailers at zip code level to optimize your supply chain to gain competitive edge.

Content Generation
Leverage the power of Generative AI to auto generate  targeted and SEO optimized product content at speed and scale to drive search performance and conversion.

Automated AI powered actionable insights
Persona based insights around Digital Shelf performance (5Ps) to enhance product searchability, price competitiveness, promotion effectiveness and brand perception.

Recommendations & Action Tracking to drive business KPIs
Receive AI generated recommendations in your inbox / preferred collaboration tool to take actions. Track the impact on business KPIs to drive the best ROI from your investments.

Highly configurable cloud solution with high availability & robust data quality
Access near real-time persona-based digital shelf insights from anywhere with high accuracy for your brands across multiple categories covering 1000+ global digital sources in 16 languages with hyperlocal data collection with zip code level details.

Cost Effective, SLA driven with global support
Easily extend Digital Shelf investments for different markets with substantially low cost of ownership and impressive speed of adding new data sources – all within a pre-committed SLA and managed service model that drives adoption and ensures business support as per your time zones.

Scalable Azure Architecture & Services
Scalable platform architecture that leverages Azure cloud services like Azure Data Factory, Azure Data Lake and Azure OpenAI. Configurable API / Service architecture can be easily integrated with your PowerBI dashboards and enterprise portals such as Microsoft Dynamics.