Marketing Analytics: 8 WK-Implementation

Syntelli's Data Analytics team works with Marketing team to provide Marketing platform to integrate data from multiple channels and measure marketing effectiveness across channels.

Below is marketing analytics Syntelli provides:

-Marketing Mix Modeling: Understanding Advertising Effectiveness, Media Efficiency, Marketing Mix and Channel-to-Sales correlation using data from multiple data sources. Optimize marketing spending across channels and product lines using the insights from the data science models

-Attribution Modeling: Algorithms that govern how credit for converting traffic to sales is assigned to online touchpoints, such as an e-mail campaign, online ad, social-networking feed, or website. Those credits help marketers evaluate the relative success of different online investment activities in driving sales.

-Campaign Analytics: Implement marketing analytics solution on cloud that tracks the effectiveness of various marketing campaigns and other marketing initiatives for their members

Syntelli team uses an Azure reference architecture helps accelerate the implementation using Azure Data Factory, SQL/DataLake, Databricks and integrate them with Power BI for consumption:

• Data Pipeline: ETL Pipeline using Azure Components such as Azure Data Factory, Azure Data Bricks and Azure Active Directory
• Data Ingestion: Azure Data Factory to extract data from data sources such as file systems, APIs, data bases etc. into Azure Data Lake Storage
• Data Transformation: Use Azure Databricks to implement the required Business Rules and store the transformed data in SQL Server or Data Lake
• Data Consumption: Use Power BI to visualize the insights and output from analytical models

Syntelli's Analytics Strategy Maps accelerates delivery using a transparent, proven and adaptable maps that lay out the use-cases, data requirements and data-flows and associated integration points.

Pricing of this Marketing Analytics offering is based on the scope of the work.