Websites provide online businesses with an unprecedented level of contact with customers and end users. However, they also place business information where it can be easily accessed by third parties – often using automated tools known as “bots”. For many organizations, bots represent up to 50% or more of their overall website traffic, from good bots engaged in essential business tasks to bad bots conducting fraudulent activities. Regardless of business impact, bot traffic can reduce website performance for legitimate users and increase IT costs. Organizations need a flexible framework to better manage their interaction with different categories of bots and the impact that bots have on their business and IT infrastructure.

 

Bot Manager relies on the simple premise that not all bots are created equal. Many bots play a legitimate role in an organization’s online business strategy. Others harm the business by reducing competitive advantage, getting between an organization and its customers, or committing fraud. Traditional bot mitigation tools typically only block bot traffic, impacting beneficial and harmful bots alike while prompting bots to evolve and return better hidden from detection. 

 

Bot Manager provides organizations with a flexible framework to better manage the wide array of bots accessing their websites every day. It offers the abilities to identify bots as they first arrive, categorize different types of bots, and apply the most appropriate management policy for each category. This allows greater control over how each organization interacts with different types of bots, maximizing business benefits while minimizing any negative business or IT impacts.