dunnhumby Assortment helps retailers efficiently optimise their assortment for any scenario by building on the purchasing choices of their customers. As retail margins become infinitely smaller, product margin becomes the primary decision criteria as to what makes it onto the shelf and what doesn’t - not always delivering results that put customers first.

With customers shopping more frequently, having more choice, and basket size decreasing, correct product assortment is crucial to customer satisfaction and staying competitive in the market.

“We are very positive on the insights we receive and the ability Shop & Assortment give us to work in a more strategic way with suppliers. Together with dunnhumby, we changed our way of working internally too, allowing us to practically apply customer insights to our decision making in category management.” Peer Wejse Category Management Director, COOP Denmark

We’re offering Customers the products that are most important to them. We will also be improving the availability of the most important products and offering the best value.” Jason Tarry – Chief Commercial Officer, Tesco