KMD Graphics Insight for Market Surveillance
KMD A/S
KMD Graphics Insight for Market Surveillance
KMD A/S
KMD Graphics Insight for Market Surveillance
KMD A/S
KMD Graphics Insight solution will find incompliant products on webshops based photos and texts
Online shopping is now so widespread that
it would take tremendous human resources to screen all the items for sale
online. Instead, the capacity required for screening, image recognition, and
reporting hits to the authorities can be satisfied by artificial intelligence. Therefore
KMD has developed Graphics Insight.
The idea originated when the Danish Parliament tightened the regulation on the field on 1 July 2020, granting the authorities a right to block websites if they continue to sell products that do not comply with Danish legislation and demands regarding consumer safety. At the same time, the sanctions are sharpened with higher fines and potential imprisonment.
Retraining, responsibility and ethics in AI
Although the
AI in general is not considered a High-Risk AI in a High-Risk sector and the
data that the AI is trained on does not contain personal information, it was
evident from the beginning of the project that the solution should follow
Responsible AI principles when using core machine learning technology.
It was
important to build an AI solution with a Human-In-Command approach for all the
scenarios where the AI is used. This helps to oversee the overall activity of
the AI system and the ability to decide when and how to use the system in any situation.
This may include the decision not to use the AI recommendation in a particular
situation and to establish levels of human discretion during the use of the
system and to ensure the ability to override a decision made by the system.
At the same
time the authorities have planned audits for checking the quality of the solution,
and the AI is constantly improved based on continuous feedback from the users.
The ability to get feedback from the users in relation to learning from both
false positives and false negatives is an essential part of the user interface.