A quick summary of the services: 

SmartWithFood ingests all existing product information from official databases (such as product name, ingredients, nutritional values) and structures, validates and enrich the product and recipe information. 

The SmartWithFood Intelligence platform is build upon an intelligent graph network that combines multiple scientific data sources in order to truly understand food in all its complexity. 

• Enriched product information to inform your consumers better on the nutritional intake. 
• Intelligent Product search to help consumers find matching products based on their dietary requirements, lifestyle choices and other personal preferences in an easy way.   
• Productize to translate generic ingredient searches into branded products, with packaging quantities and measurements included.  
• RecipeToBasket to transform multiple ingredient lines into an optimised shopping list, with volume optimisation, iron stock management.
• Product Alternatives to inspire consumers and guide them to making healthier choices in life

The benefits the platform is offering for food-retailers (grocery business) are multiple: 

- Driving customer loyalty, responding to a growing appetite for health, wellbeing and lifestyle shopping.​

- Building new customer journeys from food content to purchase (content monetization). 

- Influencing purchase behaviour and leverage highly granular insights for better supply chain optimization, category management.​

- Giving retailer employees the necessary nutritional knowledge. 

- Increasing basket value (>5%), conversion (>18%), shopping frequency (>13%) 

Value proposition 

SmartWithFood connects the consumer, his food habits and desired lifestyle to nutritional information. Generic ingredient information from recipes and meal plans is translated to shopping lists with branded products and quantities, making food e-commerce simple and personalised.​