Background :

We are a digital consumer intelligence company with first party smartphone applications usage data from 40,000 panelists in India collected passively with our patented technology.
Our panel is built and maintained to statistically represent more than 200Mn Android smartphone users in 16 states of India, which account for about 90% of the overall digital spends in the country.
Data collected is on App Usage, OTT Content Usage, Ads exposed on Social Media & OTT and Ecommerce InApp usage mapped to various product categories from searches to Cart. All this is collected in Real Time, facilitated by our patented technology.

Use Cases VTION is catering to :

Product & Promotions Related (Within the App) : Are we winning share of InApp activities ?

Consumer Profiling : What else do we know of our consumers that can help us to target sharper ?

Media Planning : Based on other Apps used by our core TG
Alliances Planning : Correlations with other brands to tie up with for cross promotions

Consumer Behaviour on SmartphonesVidhi Techinnovation Opportunties Network Private Limited

Consumer Behaviour on Smartphones