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AI/ML-based Unified Marketing Platform (Market Mix Modeling) by Tredence

Tredence Inc

AI/ML-based Unified Marketing Platform (Market Mix Modeling) by Tredence

Tredence Inc

Optimize marketing decision-making through a Unified Marketing Platform.

The objective is to optimize marketing decision-making through a Unified Marketing Platform (UMP) powered by a robust marketing data lake and robust ML models.


Key challenges UMP can address:

    • Fragmented view of customer and marketing data across legacy systems
    • Inefficient data models result in a high reliance on the IT/technical team.
    • Lack of customer/marketing insights to drive key investment decisions
    • The scope of the data consumption layer is limited.


How do we address challenges?

    • The acceleration layer uses 15+ accelerators to develop one analytics workbench for customer science, insights, and measurement, C-journeys, etc.
    • Multiple data consumption layers are available for multiple personas, including built-in dashboards, an ad-hoc query simulator, etc.
    • Put the customer at the center of every decision with robust AI/ML analytics and visualizations.
    • Integration of marketing, finance, and planning to enable faster decision-making

AI/ML-based Unified Marketing Platform (Market Mix Modeling) by Tredence
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