These AI-centric suites from XTEL offer essential tools harnessing advanced technologies for revenue optimization and competitive advantage in the dynamic market landscape. By integrating deep industry knowledge with cutting-edge AI, these solutions not only manage but significantly propel revenue growth.

Components:

1. ADAM: The Augmented Data Management Module, leveraging AI to wrangle & enrich data to unlock deep market insights, consumer behavior patterns, and performance metrics.
2. Pricing Analytics: AI tools designed to refine pricing strategies by analyzing competitive data and market conditions in order to drive an increase of 1-2% of net sales.
3. Promotion Analytics: Uses past, predictive, and prescriptive data to enhance the prediction and effectiveness of future promotions through AI analysis in order to drive 10-15% trade effectiveness.

Key Features & Benefits:

AI-Driven Analysis of Past Promotions:
- Leverage AI to analyze historical promotional data to identify profitable initiatives.
- Predict future promotional outcomes using advanced data analytics.

Smarter Allocation of Trade Funds with AI:

Utilize prescriptive AI analytics for intelligent trade fund allocation and planning.

AI-Enhanced Promotional Strategies:
- Provide clear, AI-powered promotional strategies to commercial teams to enhance results.
Achieve Pricing Realization through AI:
- Employ AI models to analyze price elasticity and establish optimal pricing structures.
- Simulate P&L impacts and execute informed pricing strategies that promote organic growth and effective competitor comparison.
Increase Profitability with AI:
- Gain insights into profit pool changes and margin drivers using AI-enhanced simulations.
- Support teams with AI-driven data for negotiations and trade decisions.
Optimize Portfolio Mix with AI:
- Evaluate portfolio performance and identify growth opportunities using AI.
- Model the financial impact of the portfolio and drive strategic priorities through AI insights.

Enhance Promotions with Advanced AI Forecasting:

Apply AI for precise forecasting, considering all event factors to evaluate true ROI of promotions.
Utilize AI for scenario planning to create promotions beneficial for both manufacturers and retailers.

These AI-first strategies aim to enhance trade promotion effectiveness by utilizing advanced analytics for smarter decision-making, optimizing pricing, and improving promotional outcomes.

XTEL AI Enterprise Analytics Suite (EMEA)Kantar XTEL - Italy

XTEL AI Enterprise Analytics Suite (EMEA)

Kantar XTEL - Italy

XTEL AI Enterprise Analytics Suite (EMEA)

Kantar XTEL - Italy

XTEL AI Enterprise Analytics Suite (EMEA)
Kantar XTEL - Italy